The role of corporate strategy is to assure that the value of the enterprise as a whole is more than the sum of its parts.
Developing a winning corporate strategy requires a determined focus on value creation and attention to four important areas:
- a clear and long-term vision that inspires the team and captures investors
- a strategy that outlines how the vision should be brought into the life
- a corporate culture that assures that the strategy which will guide the vision is based on the company's fundamental values
- an execution plan, which defines the milestones for implementing the strategy